Powering homes, farms and businesses in the rural Midwest is a point of pride for Associated Electric Cooperative, the generation and transmission cooperative located in Springfield, Missouri. If you are a member of a co-op in Missouri, southeast Iowa or northeast Oklahoma, your electricity comes from Associated’s power plants. This cooperative is owned by members like you and serves 2.1 million people. It’s controlled through three tiers, including your distribution cooperative, its transmission cooperative and a board including representatives from each level.

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Reliable

Providing reliable power expected by members requires different types of generation. Associated’s fleet — producing electricity generated by natural gas, coal, wind and hydropower — is diverse enough to provide power on the hottest, coldest, driest, windiest and calmest days.

Power when you need it.

Affordable

Electricity is provided to members 24 hours a day, 7 day a week, 365 days a year. As members ramp up their use, Associated’s goal is to ensure reliability, then match members’ needs to the most affordable generation resource. 

Power at a fair price.

Responsible

A focus on members drives Associated to be responsible caretakers of the natural environment. To balance reliable and affordable electricity with environmental responsibility is not easy or inexpensive, but Associated is committed to generating power the right way. 

Power the right way.